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Lookup NU author(s): Dr Josephine Go JefferiesORCiD
This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).
Global sustainability challenges necessitate a reevaluation of consumer well-being. We build on existing models to offer a sustainability-informed perspective uniting different stakeholders behind a new vision of success. Inspired by Félix Guattari’s philosophy of three ecologies, we propose sustainable consumer well-being (sCWB), defined as a dynamic equilibrium between individual, social, and environmental interactions in the marketplace, where individual thriving today does not compromise the ability of others, the planet, or future generations to thrive. We figuratively represent sCWB as a triple helix, drawing an analogy to the unique properties of helical design to illustrate the complex and dynamic relationship between the three ecologies. We also introduce the sCWB Matrix, a multidimensional space to identify and analyze damaging versus supportive marketplace activities within each ecology. Interconnected nodes link the triple helix structure, serving to store matrix information and identify ecological conflicts and synergies. In positioning consumer well-being as a sustainability issue, and sustainability as a well-being issue, sCWB offers an ambitious, transdisciplinary framework to balance individual prosperity with broader ecological stewardship. Pursuing sCWB requires coordinated action across the micro, meso, and macro levels of the marketplace. Guiding principles for consumers, organizations and public policy are identified. Future research should develop and refine the sCWB framework with the goal of driving widespread adoption.
Author(s): Machin JE, Go Jefferies J, Mirabito AM, Rutelione A, Holt E, Crosby E, Alcoforado D, Ross Adkins N
Publication type: Article
Publication status: Published
Journal: AMS Review
Year: 2025
Pages: Epub ahead of print
Online publication date: 22/08/2025
Acceptance date: 08/07/2025
Date deposited: 17/07/2025
ISSN (print): 1869-814X
ISSN (electronic): 1869-8182
Publisher: Springer New York LLC
URL: https://doi.org/10.1007/s13162-025-00317-w
DOI: 10.1007/s13162-025-00317-w
Data Access Statement: Not applicable.
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