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The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

Platform success in the international marketplace: reconfiguring digital resources for marketing agility

Lookup NU author(s): Dr Paul LiuORCiD

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Publication metadata

Author(s): Weng C, Liu M, Ye D, Huang J, Liu PCY

Publication type: Article

Publication status: Published

Journal: International marketing Review

Year: 2024

Volume: 41

Issue: 5

Pages: 856-871

Print publication date: 01/10/2024

Online publication date: 20/02/2024

Acceptance date: 23/01/2024

ISSN (print): 0265-1335

ISSN (electronic): 1758-6763

Publisher: Emerald Publishing Limited

URL: https://doi.org/10.1108/IMR-08-2023-0199

DOI: 10.1108/IMR-08-2023-0199


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