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Platform success in the international marketplace: reconfiguring digital resources for marketing agility

Lookup NU author(s): Dr Paul LiuORCiD

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Author(s): Weng C, Liu M, Ye D, Huang J, Liu PCY

Publication type: Article

Publication status: Published

Journal: International marketing Review

Year: 2024

Pages: epub ahead of print

Online publication date: 20/02/2024

Acceptance date: 23/01/2024

ISSN (print): 0265-1335

ISSN (electronic): 1758-6763

Publisher: Emerald Publishing Limited

URL: https://doi.org/10.1108/IMR-08-2023-0199

DOI: 10.1108/IMR-08-2023-0199

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