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Lookup NU author(s): Professor Charles DennisORCiD, Professor Eleftherios AlamanosORCiD
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).
Digital transformation has had an unprecedented influence on all sectors of business over the last decade. We are now entering an era characterized by the extensive digital transformation of businesses, society, and consumers. Therefore, digital transformation has become a pivotal focus for organizations across various sectors in recent years. Despite differing scholarly perspectives on the concept and elements of digital transformation, a consensus exists that it significantly impacts consumer decisions and necessitates organizational adaptation. Recent challenges such as the COVID-19 pandemic have further accelerated the need for digital transformation and its effects on consumers. This necessitates an editorial perspective on this most important topic in order to establish future research agenda encompassing the various dimensions of digital transformation. The purpose of this editorial perspective is to review research on digital transformation from a multi-disciplinary viewpoint and provide insights into several key domains — Internet-of-Things, social media, mobile apps, artificial intelligence, augmented and virtual reality, the metaverse, and corporate digital responsibility — that are poised to fuel the pace of digital transformation. Each domain is analyzed through a lens of introduction, role, importance, multifaceted impact, and conclusions. Future research directions are suggested.
Author(s): Paul J, Ueno A, Dennis C, Alamanos E, Curtis L, Foroudi P, Kacprzak A, Kunz W, Liu J, Marvi R, Nair SLS, Ozdemir O, Pantano E, Papadopoulos T, Petit O, Tyagi S, Wirtz J
Publication type: Article
Publication status: Published
Journal: International Journal of Consumer Studies
Year: 2024
Volume: 48
Issue: 2
Print publication date: 01/03/2024
Online publication date: 13/02/2024
Acceptance date: 10/09/2023
Date deposited: 30/01/2024
ISSN (print): 1470-6423
ISSN (electronic): 1470-6431
Publisher: Wiley
URL: https://doi.org/10.1111/ijcs.13015
DOI: 10.1111/ijcs.13015
ePrints DOI: 10.57711/cejq-y492
Data Access Statement: Data sharing not applicable to this article as no datasets were generated or analysed during the current study.
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