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Lookup NU author(s): Dr Irene Chu
This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).
Much of the focus in the entrepreneurial literature is on the primacy of financial values but in this paper, we argue that this is misplaced. Instead, we propose that entrepreneurs pursue an eudaimonic balance of values to achieve human flourishing. Using insights from the institutional logics perspective, we present findings from an empirical, qualitative, cross-cultural, multi-case study in Taiwan and Vietnam. We show how entrepreneurs strive for a range of goals from different facets of life, demonstrating the importance of non-financial goals for eudaimonia, or human flourishing. We contribute insights from outside the commonly studied North American and European contexts, showing the importance of culture and tradition in shaping the influences operating upon individuals and the value-laden objectives they pursue. Consequently, we illustrate the need for a more complex and complete framing of entrepreneurial values that contradicts much of the literature employing rational-actor theory, economic models, and quantitative analysis.
Author(s): Chu I, Vu M, Adomako S, Lanivich S
Publication type: Article
Publication status: Published
Journal: Journal of Business Research
Year: 2024
Volume: 175
Print publication date: 01/03/2024
Online publication date: 07/02/2024
Acceptance date: 28/01/2024
Date deposited: 23/02/2024
ISSN (print): 0148-2963
ISSN (electronic): 1873-7978
Publisher: Elsevier Inc.
URL: https://doi.org/10.1016/j.jbusres.2024.114546
DOI: 10.1016/j.jbusres.2024.114546
Data Access Statement: Data will be made available on request.
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