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Green, keen, and somewhere in between: An employee environmental segmentation study

Lookup NU author(s): Professor Danae ManikaORCiD, Professor Diana Gregory-SmithORCiD

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This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).


Abstract

© 2024 Elsevier Ltd. Past research analyzes employee engagement in pro-environmental behavior by assuming all employees are similar in their values, beliefs, and norms (VBN). We argue that a segmented approach is more effective in understanding workplace pro-environmental behaviors (PEBs) and seek to develop a typology of employees. Analyzing data from 702 office employees in the UK, this study yields a more finely grained segmentation of employee differences regarding environmental dimensions, personality traits, behaviors, and perceptions. Based on a cluster analysis methodology, this paper identifies three distinct employee segments: ‘Acorns,’ ‘Saplings,’ and ‘Trees.’ Theoretically, our findings suggest that the VBN theory should be expanded by integrating personality traits, and that organizational environmental policy makers should pay attention to the green subcultures that may form within clusters. Practically, our typology helps organizations design interventions to target different groups of employees with customized motivational strategies, communication tactics, and engagement approaches.


Publication metadata

Author(s): Wells VK, Ciocirlan CE, Manika D, Gregory-Smith D

Publication type: Article

Publication status: Published

Journal: Journal of Cleaner Production

Year: 2024

Volume: 445

Print publication date: 15/03/2024

Online publication date: 16/02/2024

Acceptance date: 14/02/2024

Date deposited: 15/02/2024

ISSN (print): 0959-6526

Publisher: Elsevier Ltd

URL: https://doi.org/10.1016/j.jclepro.2024.141296

DOI: 10.1016/j.jclepro.2024.141296

ePrints DOI: 10.57711/tpnm-ay97

Data Access Statement: Data will be made available on request.


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Funding

Funder referenceFunder name
8142001
Durham University, UK
US-UK Fulbright Commission

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