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Association between nutrition self-efficacy, health locus of control and food choice motives in consumers in nine European countries

Lookup NU author(s): Professor Lynn FrewerORCiD

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This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).


Abstract

We investigated associations between food choice motives and psychological determinants of dietary health behaviour change (nutrition self-efficacy, NS-E, and health locus of control, HLoC) among 9381 participants (18 to 65 years, 49.4% females) from nine European countries. Price was the highest rated food choice motive. Higher importance of all motives was associated with higher NS-E and with higher Internal HLoC. Relationships between food choice motives and External HLoC were also in the expected direction in showing negative associations with Health, Natural Content, Weight Control, Mood and Sensory Appeal. Higher External HLoC was also associated with perceived greater importance of ‘external’ motives Ethical Concern, Familiarity and Convenience. Relationships between External HLoC and food choice motives were not all in the expected direction. Price was unrelated to External HLoC. Females rated the importance of all motives higher than males. People with less education ascribed greater importance to Price in motivating food choices. Together, these findings imply that self-efficacy and health locus of control should be considered along with motivations for food choice in dietary health promotion.


Publication metadata

Author(s): Stewart-Knox BJ, Poínhos R, Fischer ARH, Rankin A, Bunting BP, Oliveira BMPM, Frewer LJ

Publication type: Article

Publication status: Published

Journal: Journal of Health Psychology

Year: 2024

Pages: Epub ahead of print

Online publication date: 14/05/2024

Acceptance date: 10/04/2024

Date deposited: 10/04/2024

ISSN (print): 1359-1053

ISSN (electronic): 1461-7277

Publisher: Sage Publications Ltd

URL: https://doi.org/10.1177/13591053241249863

DOI: 10.1177/13591053241249863


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Funding

Funder referenceFunder name
265494Commission of the European Communities

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