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Lookup NU author(s): Dr Rosie Pritchett, Dr Shirley ColemanORCiD
The full text of this item is currently under embargo and cannot be made publicly available until after publication.
Author(s): Pritchett R, Tomaras M, Ahlemeyer-Stubbe A, Coleman S
Publication type: Article
Publication status: In Press
Journal: Applied Marketing Analytics
Year: 2024
Volume: 10
Issue: 2
Acceptance date: 19/05/2014
Date deposited: 17/06/2024
ISSN (print): 2054-7544
ISSN (electronic): 2054-7552
Publisher: Henry Stewart Publications LLP
URL: https://www.henrystewartpublications.com/ama/online