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Lookup NU author(s): Dr Dora Merai
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).
Corporate enterprises have long embraced their historical legacy, preserving not only documents in their archives, but also buildings, and old equipment from their past operations. Scholars in management and marketing studies have dedicated attention to exploring the heritage of business organizations since the 2000s, primarily interested in how firms leverage their historical legacies to enhance performance, build identity, and ensure long-term success. This has, however, developed independently from the interdisciplinary field of cultural heritage studies, which largely overlooks how corporate enterprises deal with what they see as their own heritage. The paper bridges this divide by reviewing existing heritage approaches in management and marketing studies literature and exploring the potential of addressing this corporate heritage discourse in the field of critical heritage studies. It argues that since socioeconomic interests invariably influence heritage processes, engaging with this corporate heritage discourse may enhance our understanding of the complex interplay between organizations, heritage, and societal dynamics in the broader context of heritage studies.
Author(s): Mérai D, Kulikov V
Publication type: Article
Publication status: Published
Journal: Heritage and Society
Year: 2024
Pages: epub ahead of print
Online publication date: 18/06/2024
Acceptance date: 06/05/2024
Date deposited: 15/07/2024
ISSN (print): 2159-032X
ISSN (electronic): 2159-0338
Publisher: Routledge
URL: https://doi.org/10.1080/2159032X.2024.2361389
DOI: 10.1080/2159032X.2024.2361389
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