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Lookup NU author(s): Professor Danae ManikaORCiD, Dr Dan Petrovici
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).
Author(s): Christofi M, Manika D, Hadjielias E, Kvasova O, Petrovici D, Lowe B
Publication type: Article
Publication status: Published
Journal: European Journal of Marketing
Year: 2022
Volume: 56
Issue: 1
Pages: 2829-2832
Print publication date: 30/11/2022
Online publication date: 30/11/2022
Acceptance date: 30/09/2022
Date deposited: 02/08/2024
ISSN (print): 0309-0566
ISSN (electronic): 1758-7123
Publisher: Emerald Publishing Limited
URL: https://doi.org/10.1108/EJM-11-2022-981
DOI: 10.1108/EJM-11-2022-981
ePrints DOI: 10.57711/97b6-cx58
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