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Lookup NU author(s): Kirk Dodds
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Author(s): Dodds K
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: Academy of Marketing
Year of Conference: 2024
Pages: 108-110
Print publication date: 08/05/2024
Acceptance date: 08/07/2024
Publisher: Academy of Marketing
URL: https://academyofmarketing.org/wp-content/uploads/2023/10/AM2024-PROCEEDINGS-.pdf
Library holdings: Search Newcastle University Library for this item
ISBN: 9781399990608