Browse by author
Lookup NU author(s): Professor Noemi SinkovicsORCiD
This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).
Advanced digital technologies, such as the Internet of Things, blockchain, big data analytics and augmented reality, are gradually transforming the way multinational firms do business. Due to the extent of this transformation many scholars argue that the integration of these technologies marks the commencement of the fourth industrial revolution (Industry 4.0). However, the question how these advanced technologies impact international business activities needs further attention. To this end, we adopt a multidisciplinary approach to review the related literature in international business (IB), general management, information systems, and operations research. We include the two latter fields, because advanced technologies have received more attention in these bodies of literature. Based on our analysis, we discuss the implications of these technologies for international business. Further, we highlight the drivers of technology utilisation by multinational firms and likely outcomes. We also provide future research avenues.
Author(s): Ahi AA, Sinkovics N, Shildibekov Y, Sinkovics RR, Mehandjiev N
Publication type: Article
Publication status: Published
Journal: International Business Review
Year: 2022
Volume: 31
Print publication date: 01/08/2022
Online publication date: 09/12/2021
Acceptance date: 04/12/2021
Date deposited: 06/09/2024
ISSN (print): 0969-5931
ISSN (electronic): 1873-6149
Publisher: Elsevier Ltd
URL: https://doi.org/10.1016/j.ibusrev.2021.101967
DOI: 10.1016/j.ibusrev.2021.101967
Altmetrics provided by Altmetric
