The Paradox of Distance – New Zealand Businesses During Covid-19

Fath, B; Fiedler, A; Sinkovics, N; Sinkovics, RR

doi:10.1108/S1745-886220220000016023

The Paradox of Distance – New Zealand Businesses During Covid-19

Lookup NU author(s): Professor Noemi Sinkovics ORCiD

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Abstract

The Covid-19 pandemic has quickly transformed the notions of crises and of living in a VUCA (volatile, uncertain, complex, and ambiguous) world into a lived experience. This chapter offers a perspective on how New Zealand businesses experienced and reacted to Covid-19 related management from a distance and with a mindset that was informed by the government’s focus on health and well-being and “being kind.” This exploratory findings from a sample of New Zealand exporters show that technology-supported management of digital distance and trust, infused with a partner-specific exhibition of empathy, fostered successful business relationships during these challenging times.