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Qualitative research: extending the range with flexible pattern matching

Lookup NU author(s): Professor Noemi SinkovicsORCiD

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Abstract

The flexible pattern matching approach has witnessed increasing popularity. By combining deduction with induction in logic, flexible pattern matching is well suited for exploration and theory development. The paper discusses its logic, advantages and process of this approach while offering a review of research adopting this approach. We also compare and contrast it with another popular qualitative data analysis technique, the grounded theory approach, to further ground the method on the established knowledge and elaborate its strength and fitting context. This paper advances the flexible pattern matching approach by suggesting a five-step roadmap to conduct qualitative research with the approach.

Publication metadata

Author(s): Bouncken RB, Qiu Y, Sinkovics N, Kürsten W

Publication type: Article

Publication status: Published

Journal: Review of Managerial Science

Year: 2021

Volume: 15

Pages: 251-273

Print publication date: 01/02/2021

Online publication date: 16/02/2021

Acceptance date: 29/01/2021

Date deposited: 06/09/2024

ISSN (print): 1863-6683

ISSN (electronic): 1863-6691

Publisher: Springer Nature

URL: https://doi.org/10.1007/s11846-021-00451-2

DOI: 10.1007/s11846-021-00451-2

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