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Knowledge connectivity in an adverse context – global value chains and Pakistani offshore service providers

Lookup NU author(s): Professor Noemi SinkovicsORCiD

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This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).


Abstract

This paper contributes to theory building efforts around the concept of knowledge connectivity and its relevance in buyer-supplier relationships in global value chains. We use the Pakistani IT industry as our study context. Pakistan suffered a significant adverse perception bias following terror attacks in 2008-09. We based our illustration on the experiences of 12 Pakistani offshore service providers (OSPs) who succeeded in offsetting the negative implications of the country’s adverse political environment. The case firms link into two distinct value chain configurations. In each configuration, we observe a distinct course of strategic action, which we term step-up and break-out, respectively. While these observations emerged from the Pakistani context, the implications of the resulting dynamic framework for theory and practice go beyond this particular adverse country setting.


Publication metadata

Author(s): Sinkovics N, Choksy US, Sinkovics RR, Mudambi R

Publication type: Article

Publication status: Published

Journal: Management International Review

Year: 2019

Volume: 59

Pages: 131-170

Print publication date: 01/02/2019

Online publication date: 11/02/2019

Acceptance date: 28/11/2018

Date deposited: 09/09/2024

ISSN (print): 0938-8249

ISSN (electronic): 1861-8901

Publisher: Springer

URL: https://doi.org/10.1007/s11575-018-0372-0

DOI: 10.1007/s11575-018-0372-0


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