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Lookup NU author(s): Professor Noemi SinkovicsORCiD
This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).
This paper presents an exploratory study of how social value creation and business models may be interrelated in the context of the bottom of the pyramid (BOP) business formation. We develop our analysis around five case studies of actual businesses set up in rural India by people in the BOP. We attempt to draw implications from the performance of the business models in the BOP for what MNE strategies of engagement with the BOP may learn from the processes we analysed.
Author(s): Sinkovics N, Sinkovics RR, Yamin M
Publication type: Article
Publication status: Published
Journal: International Business Review
Year: 2014
Volume: 23
Issue: 4
Pages: 692-707
Print publication date: 01/08/2014
Online publication date: 20/01/2014
Acceptance date: 01/01/2014
Date deposited: 10/09/2024
ISSN (print): 0969-5931
ISSN (electronic): 1873-6149
Publisher: Elsevier Ltd
URL: https://doi.org/10.1016/j.ibusrev.2013.12.004
DOI: 10.1016/j.ibusrev.2013.12.004
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