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The role of social value creation in business model formulation at the bottom of the pyramid – Implications for MNEs?

Lookup NU author(s): Professor Noemi SinkovicsORCiD

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This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).


Abstract

This paper presents an exploratory study of how social value creation and business models may be interrelated in the context of the bottom of the pyramid (BOP) business formation. We develop our analysis around five case studies of actual businesses set up in rural India by people in the BOP. We attempt to draw implications from the performance of the business models in the BOP for what MNE strategies of engagement with the BOP may learn from the processes we analysed.


Publication metadata

Author(s): Sinkovics N, Sinkovics RR, Yamin M

Publication type: Article

Publication status: Published

Journal: International Business Review

Year: 2014

Volume: 23

Issue: 4

Pages: 692-707

Print publication date: 01/08/2014

Online publication date: 20/01/2014

Acceptance date: 01/01/2014

Date deposited: 10/09/2024

ISSN (print): 0969-5931

ISSN (electronic): 1873-6149

Publisher: Elsevier Ltd

URL: https://doi.org/10.1016/j.ibusrev.2013.12.004

DOI: 10.1016/j.ibusrev.2013.12.004


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Funding

Funder referenceFunder name
British Academy (SG100190)
ESRC ES/J013234/1

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