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Cross-border relationships and performance: Revisiting a complex linkage - A commentary essay

Lookup NU author(s): Professor Noemi SinkovicsORCiD

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Abstract

Obadia and Vida (2010) extend a prominent theme in the export performance literature, by explicitly addressing "importer role performance." The commentary essay here builds on a significant volume of work dealing with behavioral dimensions in cross-border exchange relationship management, and points at contributions and shortcomings of Obadia and Vida's paper in terms of advancing and upgrading discussions in this area. This commentary concludes that scholars need to concentrate their future research efforts in linking the relationship dimension and export performance on introducing more comprehensive sets of mediating and moderating effects. These sets of effects may include dimensions such as opportunism, foreign market knowledge and competence, conflict reduction, commitment enhancement, partner interaction, knowledge sharing and ICT. © 2010.


Publication metadata

Author(s): Sinkovics RR, Jean RJ, Pezderka N

Publication type: Note

Publication status: Published

Journal: Journal of Business Research

Year: 2010

Volume: 63

Issue: 12

Pages: 1368-1371

Print publication date: 01/12/2010

Online publication date: 09/09/2010

ISSN (print): 0148-2963

ISSN (electronic): 1873-7978

URL: https://doi.org/10.1016/j.jbusres.2010.08.011

DOI: 10.1016/j.jbusres.2010.08.011


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