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Adopting neural net methodology for literature mapping and the generation of research ideas: An example at the interface of entrepreneurship, ICT, and economic development

Lookup NU author(s): Professor Noemi SinkovicsORCiD

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Abstract

The present chapter demonstrates how the use of neural network software such as CATPACIITM can aid researchers to map a vast amount of literature in order to identify emerging and established research trends. Furthermore, the use of this methodology allows for the generation of research ideas. This is particularly relevant in view of the substantially increasing number of global scholarly contributions. The utilization of the methodology is exemplified at the intersection of literature bodies in entrepreneurship, information and communication technologies (ICT), and economic development.


Publication metadata

Author(s): Sinkovics N

Editor(s): Jean, R-J; Chiou, J-S; Zou, S

Publication type: Book Chapter

Publication status: Published

Book Title: International Marketing in Rapidly Changing Environments

Year: 2013

Pages: 103-123

Print publication date: 20/01/2014

Publisher: Emerald Group Publishing Limited

Place Published: Bingley, UK

URL: https://doi.org/10.1108/S1474-7979(2013)0000024009

DOI: 10.1108/S1474-7979(2013)0000024009

Library holdings: Search Newcastle University Library for this item

ISBN: 9781781908969


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