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Lookup NU author(s): Professor Noemi SinkovicsORCiD
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The present chapter demonstrates how the use of neural network software such as CATPACIITM can aid researchers to map a vast amount of literature in order to identify emerging and established research trends. Furthermore, the use of this methodology allows for the generation of research ideas. This is particularly relevant in view of the substantially increasing number of global scholarly contributions. The utilization of the methodology is exemplified at the intersection of literature bodies in entrepreneurship, information and communication technologies (ICT), and economic development.
Author(s): Sinkovics N
Editor(s): Jean, R-J; Chiou, J-S; Zou, S
Publication type: Book Chapter
Publication status: Published
Book Title: International Marketing in Rapidly Changing Environments
Year: 2013
Pages: 103-123
Print publication date: 20/01/2014
Publisher: Emerald Group Publishing Limited
Place Published: Bingley, UK
URL: https://doi.org/10.1108/S1474-7979(2013)0000024009
DOI: 10.1108/S1474-7979(2013)0000024009
Library holdings: Search Newcastle University Library for this item
ISBN: 9781781908969