Toggle Main Menu Toggle Search

Open Access padlockePrints

How disinformation affects consumer perceptions towards SCR branding

Lookup NU author(s): KC Chandrasapth, Professor Natalia Yannopoulou

Downloads

Full text for this publication is not currently held within this repository. Alternative links are provided below where available.


Publication metadata

Author(s): Chandrasapth K, Yannopoulou N

Editor(s): Gupta S; Patel P; De A;

Publication type: Book Chapter

Publication status: In Press

Book Title: Socially Responsible Business Models for International Brands

Year: 2024

Acceptance date: 04/07/2024

Publisher: World Scientific Press

Place Published: Singapore


Share