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Translating India to India: Travelling Translations, Patanjali Ayurveda, and the Visual Language of Spiritual Consumerism

Lookup NU author(s): Dr Raksha Pande, Professor Alastair BonnettORCiD

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This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).

Abstract

This paper addresses the geography of translation by exploring the re-scripting of Indian spirituality into and through consumerism and, more specifically, the interplay between ‘Indian’, ‘modern’ and ‘Western’ in the language deployed by Patanjali. Thus, we trace a politically, culturally and religiously charged instance of both ‘travelling translation’ and ‘self-translation’; that is, the use of language that has journeyed, gone back and forth, validating notions of Indian uniqueness in the context of globalisation and the rise of Hindu nationalism.

Publication metadata

Author(s): Pande R, Bonnett A

Publication type: Article

Publication status: Published

Journal: Transactions of the Institute of British Geographers

Year: 2024

Pages: epub ahead of print

Online publication date: 07/12/2024

Acceptance date: 26/09/2024

Date deposited: 16/12/2024

ISSN (print): 0020-2754

ISSN (electronic): 1475-5661

Publisher: Wiley-Blackwell Publishing Ltd.

URL: https://doi.org/10.1111/tran.12730

DOI: 10.1111/tran.12730

Data Access Statement: Data sharing is not applicable to this article as no new data were generated or analysed in this study.

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