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Lookup NU author(s): Dr Raksha Pande, Professor Alastair BonnettORCiD
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This paper addresses the geography of translation by exploring the re-scripting of Indian spirituality into and through consumerism and, more specifically, the interplay between ‘Indian’, ‘modern’ and ‘Western’ in the language deployed by Patanjali. Thus, we trace a politically, culturally and religiously charged instance of both ‘travelling translation’ and ‘self-translation’; that is, the use of language that has journeyed, gone back and forth, validating notions of Indian uniqueness in the context of globalisation and the rise of Hindu nationalism.
Author(s): Pande R, Bonnett A
Publication type: Article
Publication status: In Press
Journal: Transactions of the Institute of British Geographers
Year: 2024
Acceptance date: 26/09/2024
ISSN (print): 0020-2754
ISSN (electronic): 1475-5661
Publisher: Wiley-Blackwell Publishing Ltd.
