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Marketing Innovation and Family Business Sustainability in Ghana: The moderating role of technological resources

Lookup NU author(s): Dr Eftychia Palamida

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Author(s): Oduro Owusu S, Palamida E, Kautsar Ramli K

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: RENT Research in Entrepreneurship and Small Business

Year of Conference: 2024

Acceptance date: 08/07/2024

URL: https://rent-conference.org/

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