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Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

Lookup NU author(s): Professor Charles DennisORCiD

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Abstract

© 2023 International Association for Computer Information Systems. The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual platform that uses extended reality technologies, i.e. augmented reality, virtual reality, mixed reality, 3D graphics, and other emerging technologies to allow real-time interactions and experiences in ways that are not possible in the physical world. Companies have begun to notice the impact of the metaverse and how it may help maximize profits. The purpose of this paper is to offer perspectives on several important areas, i.e. marketing, tourism, manufacturing, operations management, education, the retailing industry, banking services, healthcare, and human resource management that are likely to be impacted by the adoption and use of a metaverse. Each includes an overview, opportunities, challenges, and a potential research agenda.

Publication metadata

Author(s): Koohang A, Nord JH, Ooi K-B, Tan GW-H, Al-Emran M, Aw EC-X, Baabdullah AM, Buhalis D, Cham T-H, Dennis C, Dutot V, Dwivedi YK, Hughes L, Mogaji E, Pandey N, Phau I, Raman R, Sharma A, Sigala M, Ueno A, Wong L-W

Publication type: Review

Publication status: Published

Journal: Journal of Computer Information Systems

Year: 2023

Volume: 63

Issue: 3

Pages: 735-765

Online publication date: 03/02/2023

Acceptance date: 02/04/2018

ISSN (print): 0887-4417

ISSN (electronic): 2380-2057

Publisher: Taylor and Francis Ltd.

URL: https://doi.org/10.1080/08874417.2023.2165197

DOI: 10.1080/08874417.2023.2165197

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