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Enhancing value co-creation behaviour in digital peer-to-peer platforms: An integrated approach

Lookup NU author(s): Professor Charles DennisORCiD

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).

Abstract

© 2022. The rising number of digital peer-to peer (P2P) platforms, e.g. Airbnb and HomeAway, has shaken up the hospitality industry by creating a specific context that leverages peer value co-creation behaviour (VCCB), but which, despite growing interest, remains under-explored. The purpose of this study is to further the understanding of peer VCCB in P2P digital platforms by investigating their antecedents and outcomes. Data are drawn from 24 interviews with managers, four focus groups with users of P2P platforms, and a survey using a sample of 712 peers. The main findings show that peers’ identification, resource-sharing and experience are predictors of their VCCB, which, in turn, influences their motivation, relationships, loyalty and active participation in the platform. The study's implications propose guidelines to managers of P2P platforms on how to enhance peers’ perceived quality, identification, resource-sharing and experience to increase their VCCB and active participation.

Publication metadata

Author(s): Alqayed Y, Foroudi P, Kooli K, Foroudi MM, Dennis C

Publication type: Article

Publication status: Published

Journal: International Journal of Hospitality Management

Year: 2022

Volume: 102

Print publication date: 01/04/2022

Online publication date: 13/01/2022

Acceptance date: 04/01/2022

Date deposited: 19/11/2024

ISSN (print): 0278-4319

ISSN (electronic): 1873-4693

Publisher: Elsevier Ltd

URL: https://doi.org/10.1016/j.ijhm.2022.103140

DOI: 10.1016/j.ijhm.2022.103140

ePrints DOI: 10.57711/8jvk-pa37

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