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Shopping cues: Conceptualization, scale development, and validation

Lookup NU author(s): Dr Sohel AhmedORCiD

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Abstract

This article provides a conceptualization that encompasses the essence of shopping cues while offering consistency with the literature on the related construct. Using the construct definition as a basis, we develop and validate a higher-order (second-order) scale for shopping cues. The scale development process begins with construct definitions and is followed by a four-phase procedure: (1) qualitative exploration of relevant dimensions and items, (2) incorporation of qualitative findings with the established literature, (3) scale development, and (4) establishment of nomological validity. Empirical results reveal that the scale has sound psychometric properties and demonstrates its unique position in relation to established shopping-cue constructs. This article advances knowledge in the emerging literature on shopping cues (through a qualitative study) and redefines and improves the shopping-cue construct (through a quantitative study). Applying the scale in retail marketing practice offers a new way for retail managers to manage cues, enhance shoppers’ experiences, and increase demand.

Publication metadata

Author(s): Ahmed S, Ting DH

Publication type: Article

Publication status: Published

Journal: International Journal of Market Research

Year: 2020

Volume: 62

Issue: 1

Pages: 95-112

Print publication date: 01/01/2020

Online publication date: 10/07/2019

Acceptance date: 10/07/2019

ISSN (print): 1470-7853

ISSN (electronic): 2515-2173

Publisher: Sage Publications Ltd.

URL: https://doi.org/10.1177/1470785319861897

DOI: 10.1177/1470785319861897

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