ePrints

The shopping list in goal-directed shopping: scale development and validation

Lookup NU author(s): Dr Sohel AhmedORCiD

Downloads

Full text for this publication is not currently held within this repository. Alternative links are provided below where available.

Abstract

This paper aims to develop and validate a shopping list scale in a goal-directed shopping context based on three complementary study phases (and literature review): shopper interviews (exploratory stage to identify the items and dimensions), a pilot study with 162 respondents for scale purification, and a refined questionnaire administered to 213 respondents (to establish reliability, convergent, discriminant and nomological validity). An exploratory factor analysis shows that the items load onto four factors: memory aid, money controller, shopping controller, and deviation controller. We performed confirmatory factor analysis to test the model and check for reliability and validity of the anticipated scale. The model fit and reliability levels are acceptable, as are the convergent and discriminant validities of the scale. The scale is a second-order factor, thus satisfying nomological validity. The shopping list scale should be of interest to researchers and retail managers in exploring factors and outcomes of goal-directed shopper behaviour.

Publication metadata

Author(s): Ahmed S, Ting DH

Publication type: Article

Publication status: Published

Journal: The Service Industries Journal

Year: 2019

Volume: 39

Issue: 5-6

Pages: 319-342

Online publication date: 11/10/2018

Acceptance date: 27/09/2018

ISSN (print): 0264-2069

ISSN (electronic): 1743-9507

Publisher: Routledge

URL: https://doi.org/10.1080/02642069.2018.1532997

DOI: 10.1080/02642069.2018.1532997

Altmetrics

Share