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The dark side of artificial intelligence for industrial marketing management: Threats and risks of AI adoption

Lookup NU author(s): Dr Davit MarikyanORCiD, Professor Savvas PapagiannidisORCiD

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Abstract

In 1942, Isaac Asimov imagined a futuristic world where AI systems were largely diffused in the society, by considering the role of robots in society. To this end, Asimov (1942) proposed Three Laws of Robotics as a set of rules to limit robot behaviour: (1) a robot may not injure a human being or, through inaction, allow a human being to come to harm; (2) a robot must obey the orders given to it by human beings except where such orders would conflict with the First Law; (3) a robot must protect its own existence as long as such protection does not conflict with the First or Second Laws.

Publication metadata

Author(s): Pantano E, Marikyan D, Papagiannidis S

Publication type: Editorial

Publication status: Published

Journal: Industrial Marketing Management

Year: 2024

Volume: 116

Pages: A1-A3

Print publication date: 01/01/2024

Online publication date: 25/11/2023

Acceptance date: 22/11/2023

ISSN (print): 0019-8501

ISSN (electronic): 1873-2062

Publisher: Elsevier

URL: https://doi.org/10.1016/j.indmarman.2023.11.008

DOI: 10.1016/j.indmarman.2023.11.008

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