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Protection Motivation Theory: A review

Lookup NU author(s): Dr Davit MarikyanORCiD, Professor Savvas PapagiannidisORCiD

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Abstract

Protection Motivation Theory (PMT) is a theory explaining the impact of persuasive communication on protective behaviour with an emphasis on cognitive mechanisms mediating fear appeals and behaviour change.

Publication metadata

Author(s): Marikyan D, Papagiannidis S

Publication type: Book Chapter

Publication status: Published

Book Title: TheoryHub

Year: 2023

Pages: 15

Online publication date: 27/09/2023

Acceptance date: 01/04/2023

Publisher: Newcastle University

Place Published: Newcastle upon Tyne

URL: https://open.ncl.ac.uk/theories/10/protection-motivation-theory/

Library holdings: Search Newcastle University Library for this item

ISBN: 9781739604400

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