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Lookup NU author(s): Simos Chari, Dr Davit MarikyanORCiD, Professor Savvas PapagiannidisORCiD
This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).
The metaverse has recently attracted significant attention from the business community as it offers various opportunities for enhanced business value creation. Nevertheless, there is a limited understanding as to why some firms are better able than others to realise the performance benefits afforded by the metaverses. To address this shortcoming, we draw on the ‘organisational excellence’ framework and investigate the role of ‘implementation capacity’ and ‘willingness/readiness to change’ to understand how metaverse adoption intentions can translate into organisational performance benefits (i.e., competitive edge over rivals). Based on data collected from 431 organisations, we test our hypotheses with a regression analysis and complement our findings with a fuzzy-set qualitative comparative analysis (fsQCA) to identify the organisational excellence factors—pertaining to organisational culture, structure, human capital, and capabilities—that enable the effective implementation of the metaverse. The study findings shed light on the effective integration of the metaverse into organisations and offer unique implications for technology adoption and implementation theory and practice.
Author(s): Bekos GS, Chari S, Marikyan D, Papagiannidis S
Publication type: Article
Publication status: Published
Journal: Decision Support Systems
Year: 2024
Pages: ePub ahead of print
Online publication date: 16/12/2024
Acceptance date: 10/12/2024
Date deposited: 19/12/2024
ISSN (print): 0167-9236
ISSN (electronic): 1873-5797
Publisher: Elsevier BV
URL: https://doi.org/10.1016/j.dss.2024.114385
DOI: 10.1016/j.dss.2024.114385
Data Access Statement: The data that has been used is confidential.
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