The mobile network as a new medium for marketing communications. A case study from Finland

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Author(s): Karjaluoto H, Leppaniemi M, Salo J, Sinisalo J, Li F

Editor(s): Unhelkar, B

Publication type: Book Chapter

Publication status: Published

Book Title: Handbook of Research in Mobile Business: Technical, Methodological and Social Perspectives

Year: 2006

Pages: 708-718

Edition: 1st

Series Title: Handbook of Research On...

Publisher: IDEA group publishing (IGP)

Place Published: Hershey, PA, USA

Library holdings: Search Newcastle University Library for this item

ISBN: 9781605661568

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