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Lookup NU author(s): Dr Jo SwaffieldORCiD, Joe Curtis, Professor Savvas PapagiannidisORCiD
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Author(s): Swaffield J, Curtis J, Papagiannidis S, Stockton H, Gregory-Smith D
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: 4th Marketing, Innovation and Digital Transformation Conference
Year of Conference: 2025
Print publication date: 04/06/2025
Acceptance date: 10/06/2025