Beyond the Horizon: Exploring the Unknowns of Trademarks in Emerging Markets

Lookup NU author(s): Dr Amy Nguyen

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Author(s): Nguyen ALT

Editor(s): Rob van Tulder, Nuno Fernandes Crespo, Vítor Corado Simões, Cátia Fernandes Crespo

Publication type: Book Chapter

Publication status: Published

Book Title: The Changing Global Power Balance: Challenges for European Firms

Year: 2025

Volume: 19

Pages: 373-403

Online publication date: 06/06/2025

Acceptance date: 02/04/2018

Publisher: Emerald

Place Published: Leeds

URL: https://doi.org/10.1108/S1745-886220250000019018

DOI: 10.1108/S1745-886220250000019018

Library holdings: Search Newcastle University Library for this item

ISBN: 9781836627654

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