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Social Commerce and Beyond: The Role of WeChat in Relationship Marketing, Gig Economy, and Responsible Innovation

Lookup NU author(s): Professor Eleftherios AlamanosORCiD, Professor Savvas PapagiannidisORCiD

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Publication metadata

Author(s): Lu Y, Tong Y, Alamanos E, Papagiannidis S

Publication type: Book Chapter

Publication status: In Press

Book Title: A Research Agenda for Responsible Innovation

Year: 2025

Acceptance date: 12/09/2025

Publisher: Edward Elgar Publishing

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