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Lookup NU author(s): Dr Domnan MiriORCiD
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Author(s): Liu J, Ahmad M, Ahmad M, Battisti E, Miri D
Publication type: Article
Publication status: Published
Journal: International Marketing Review
Year: 2025
Pages: Epub ahead of print
Online publication date: 08/09/2025
Acceptance date: 28/07/2025
ISSN (print): 0265-1335
ISSN (electronic): 1758-6763
Publisher: Emerald Publishing Limited
URL: https://doi.org/10.1108/IMR-10-2024-0439
DOI: 10.1108/IMR-10-2024-0439
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