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Does a women-owned label change how we perceive product ingredients?

Lookup NU author(s): Dr Chloe HuangORCiD

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Publication metadata

Author(s): Huang J, Liu J

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Association for Consumer Research annual conference

Year of Conference: 2025

Print publication date: 10/10/2025

Acceptance date: 23/06/2025

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