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Lookup NU author(s): Dr David Grundy
This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).
PurposeThis paper explores the application of Chat-GPT o1, a reasoning-based generative AI (GAI) model, as a co-creation tool in the writing, self-publishing and marketing of a novel, showing how innovations in reasoning GAI have transformative potential in the creative writing industry.Design/methodology/approachIntegrating autoethnographic insights with a case study approach, the research examines how GAI-driven processes can minimise human intervention while preserving narrative coherence, structural integrity and commercial viability. A mixed-methods design was employed to capture the dual dynamics of creative innovation and market performance.FindingsFindings reveal that Chat-GPT o1 accelerates production efficiency by approximately 50-fold compared to traditional methods, seamlessly integrating digital innovation with market responsiveness. However, limitations in deep thematic integration and nuanced character development suggest that strategic human oversight remains critical.Originality/valueThis study contributes to the discourse on digital transformation by demonstrating how innovations in reasoning-based GAI can significantly alter the production and marketing processes of what would historically be considered a uniquely human artefact, the novel, offering actionable insights for authors, publishers and researchers seeking to navigate and shape the future of creative authorship.
Author(s): Grundy D
Publication type: Article
Publication status: Published
Journal: Artificial Intelligence in Education
Year: 2025
Pages: epub ahead of print
Online publication date: 19/11/2025
Acceptance date: 21/07/2025
Date deposited: 01/12/2025
ISSN (electronic): 3049-5474
Publisher: Emerald Publishing Limited
URL: https://doi.org/10.1108/AIIE-03-2025-0038
DOI: 10.1108/AIIE-03-2025-0038
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