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Lookup NU author(s): Dr Qionglei YuORCiD
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Author(s): Wu X, Yu Q, Bhartacharya S
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: 47th ISMS Marketing Science Conference
Year of Conference: 2025
Online publication date: 15/06/2025
Acceptance date: 29/04/2025
Publisher: INFORMS Society for Marketing Science
URL: https://connect.informs.org/isms/conferences/marketing-science-conference