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Lookup NU author(s): Dr Achilleas Boukis, Dr Qionglei YuORCiD
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Author(s): Boukis A, Yu Q
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: Academy of Marketing Science Conference
Year of Conference: 2025
Online publication date: 23/05/2025
Acceptance date: 14/01/2025
Publisher: Academy of Marketing Science
