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Motivational effectiveness of prosocial public health messaging to reduce respiratory infection risk: a systematic review and meta-analysis

Lookup NU author(s): Dr Nick Meader

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This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).


Abstract

© The Author(s) 2025. Background: Clear communication is essential for the effective uptake of public health interventions promoting protective behaviours for respiratory infection control. The emergence of novel infectious diseases, particularly the COVID-19 pandemic, has highlighted the need for rapid adaptation of established and new behavioural practices. However, there remains limited knowledge concerning effective strategies for disseminating risk-reduction information and predicting population responses. Methods: This systematic review and meta-analysis (PROSPERO: CRD42020198874) assessed the effectiveness of these interventions using behavioural science frameworks, including MINDSPACE contextual influencers and behaviour change techniques (BCTs), to identify key components and mechanisms of action (MoAs). Twenty-four full-text articles, comprising 36 randomised controlled trials (RCTs) across 11 countries, were included via electronic databases (MEDLINE, EMBASE, PsycINFO, Scopus) and other sources (grey literature, Google Scholar, and reference lists) searched to March 2022. Results: Here, we show that interventions mainly target social distancing, mask wearing, hand washing, and various behavioural intentions and actual behaviours, using a median of three-arm study designs with passive comparators. Interventions include a median of two contextual influencers and four BCTs. Behaviour intention is the most frequently applied mechanism of action. Study quality is moderate. Narrative synthesis of 16 full-texts (26 RCTs) shows significant effects, while network meta-analysis of 16 full-texts (21 RCTs) indicates that prosocial messages, particularly those referencing loved ones, are effective in reducing the risk of respiratory infections (d = 0.09; 95% CrI=0.06–0.14; CINeMA: Low). Conclusions: Although further research is needed, the review provides insight into designing public health messages that effectively improve protective behaviours for respiratory infection control.


Publication metadata

Author(s): Grimani A, Antonopoulou V, Meader N, Bonell C, Michie S, Kelly MP, Vlaev I

Publication type: Article

Publication status: Published

Journal: Communications Medicine

Year: 2026

Volume: 6

Print publication date: 20/01/2026

Online publication date: 24/12/2025

Acceptance date: 01/12/2025

Date deposited: 02/02/2026

ISSN (electronic): 2730-664X

Publisher: Springer Nature

URL: https://doi.org/10.1038/s43856-025-01296-6

DOI: 10.1038/s43856-025-01296-6

Data Access Statement: This systematic review and meta-analysis is based on data extracted from publicly available studies. The authors declare that the data supporting the findings of this study are available within the paper, its supplementary information file and supplementary data files. The characteristics of all included studies are provided in Supplementary Data 2 and 3. The source data for Fig. 1 (PRISMA flow chart) can be found in the Supplementary Information. The source data for Figs. 2 and 3 (ERs of MINDSPACE contextual influencers and behaviour change techniques, respectively) can be found in Supplementary Data 5. The source data for Fig. 4 (risk of bias) can be found in Supplementary Data 4. The source data for Table 1 (network meta-analysis) can be found in Supplementary Data 6. The source data for Tables 2 and 3 (CNMA of MINDSPACE contextual influencers and behaviour change techniques, respectively) can be found in Supplementary Data 6.


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Funding

Funder referenceFunder name
National Institute for Health Research (NIHR) [Policy Research Unit in Behavioural Science (project reference PR-PRU-1217-20501)]

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