Revisiting signals that influence consumer decision-making: From information search to behavioural commitment.

Full text for this publication is not currently held within this repository. Alternative links are provided below where available.

Author(s): Hu M, Lu H, Papagiannidis S

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 55th Annual Conference of the European Marketing Academy (EMAC 2026) - EMAC Doctoral Colloquium

Year of Conference: 2026

Online publication date: 02/06/2026

Acceptance date: 11/03/2026

Publisher: European Marketing Academy

URL: https://conferences.emac.academy/2026spring/

ePrints