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Understanding the Effect of Women-Owned Businesses (WOB) Label on Ingredient Perceptions

Lookup NU author(s): Dr Chloe HuangORCiD

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Author(s): Huang J, Liu J, Chen W

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Annual Conference of the European Marketing Academy (EMAC)

Year of Conference: 2026

Acceptance date: 24/03/2026

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