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No Time to Enjoy the Extra! Aging and Consumers’ Responses to Volume-Based Sales Promotions

Lookup NU author(s): Dr Chloe HuangORCiD

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This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).

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Author(s): Huang J, Xu F, Fan L, Jiang Y

Publication type: Article

Publication status: Published

Journal: Journal of the Academy of Marketing Science

Year: 2026

Pages: epub ahead of print

Online publication date: 09/05/2026

Acceptance date: 20/04/2026

Date deposited: 19/05/2026

ISSN (print): 0092-0703

ISSN (electronic): 1552-7824

Publisher: Springer New York LLC

URL: https://doi.org/10.1007/s11747-026-01160-6

DOI: 10.1007/s11747-026-01160-6

Data Access Statement: Data are available upon request/reasonable request.

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