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The scaling of game-changer business models to address societal grand challenges

Lookup NU author(s): Professor Noemi SinkovicsORCiD

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This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).

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Author(s): Gunaratne D, Sinkovics N, Sinkovics RR, Molina-Castillo F-J

Publication type: Article

Publication status: Published

Journal: Multinational Business Review

Year: 2026

Volume: 34

Issue: 1

Pages: 1–25

Print publication date: 25/02/2026

Online publication date: 03/11/2025

Acceptance date: 19/09/2025

Date deposited: 28/04/2026

ISSN (electronic): 1525-383X

Publisher: Emerald

URL: https://doi.org/10.1108/mbr-07-2024-0130

DOI: 10.1108/MBR-07-2024-0130

Data Access Statement: Data availability: This study draws on secondary data from publicly available sources, including company reports, organizational websites and news articles. All data used in the analysis are accessible through open online sources. To enhance transparency and reproducibility, we provide supplementary materials, which include detailed profiles of the 17 illustrative cases, the coding of conceptual logics and full reference information. These materials allow readers to retrace the researchers’ pattern-matching approach to qualitative analysis (cf. Sinkovics, 2018) and understand how the cases informed the conceptual framework. The supplementary materials are available via the Center for Open Science (OSF): Denanjalee Gunaratne, Noemi Sinkovics and Rudolf R. Sinkovics (2025), “Game-changer business models and grand challenges: Supplementary materials,” Center for Open Science (OSF). 10.17605/ OSF.IOJQ6VS.

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