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The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

Case 14: A netnographic view of Ramadan e-bazaars—digital transformation amid crisis

Lookup NU author(s): Dr Tam DinhORCiD

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Publication metadata

Author(s): Soon PS, Vincent RL, Dinh TD

Editor(s): Mutum DS; Ewe SY; Ghazali EM; Louis Vincent R

Publication type: Book Chapter

Publication status: Published

Book Title: Marketing Case Studies in Emerging Markets: Contemporary Multi-industry Issues and Best-practices

Year: 2024

Pages: 191-203

Print publication date: 02/04/2024

Online publication date: 02/04/2024

Acceptance date: 31/03/2021

Series Title: Springer Business Cases (SPBC)

Publisher: Springer Nature Switzerland

Place Published: Cham

URL: https://doi.org/10.1007/978-3-031-51689-4_15

DOI: 10.1007/978-3-031-51689-4_15

Notes: 9783031516894 ebook ISBN.

Library holdings: Search Newcastle University Library for this item

ISBN: 9783031516887


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