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Consumer response to direct, indirect and non-comparative advertising in France, UK and USA

Lookup NU author(s): Dr Dan PetroviciORCiD

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Publication metadata

Author(s): Petrovici DA, Golden L, Dianoux C, Ford JB, Herrmann JL, Whitelock J

Publication type: Article

Publication status: In Press

Journal: International Marketing Review

Year: 2026

Acceptance date: 03/06/2026

Date deposited: 23/06/2026

ISSN (print): 0265-1335

ISSN (electronic): 1758-6763

Publisher: Emerald

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