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Lookup NU author(s): Professor Charles DennisORCiD
This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).
Author(s): Fona C, Melewar TC, Dennis C, Dinnie K
Publication type: Article
Publication status: Published
Journal: Journal of Brand Management
Year: 2025
Volume: 32
Pages: 238-255
Print publication date: 01/05/2025
Online publication date: 02/01/2025
Acceptance date: 12/11/2024
Date deposited: 20/08/2026
ISSN (print): 1350-231X
ISSN (electronic): 1479-1803
Publisher: Springer Nature
URL: https://doi.org/10.1057/s41262-024-00373-w
DOI: 10.1057/s41262-024-00373-w
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