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The effect of different types of virtual influencers on consumers’ emotional attachment

Lookup NU author(s): Dr Amanda JiangORCiD

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Publication metadata

Author(s): Yan J, Xia S, Jiang A, Lin Z

Publication type: Article

Publication status: Published

Journal: Journal of Business Research

Year: 2024

Volume: 177

Print publication date: 01/04/2024

Online publication date: 10/04/2024

Acceptance date: 31/03/2024

Date deposited: 04/09/2026

ISSN (print): 0148-2963

ISSN (electronic): 1873-7978

Publisher: Elsevier Inc.

URL: https://doi.org/10.1016/j.jbusres.2024.114646

DOI: 10.1016/j.jbusres.2024.114646

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