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How regulatory focus shapes consumer spending under threshold promotions

Lookup NU author(s): Dr Amanda JiangORCiD

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Author(s): Jiang A, Ghiassaleh A, Yan J

Publication type: Article

Publication status: Published

Journal: Journal of Business Research

Year: 2027

Volume: 218

Print publication date: 01/01/2027

Online publication date: 19/08/2026

Acceptance date: 15/08/2026

ISSN (print): 0148-2963

ISSN (electronic): 1873-7978

Publisher: Elsevier Inc.

URL: https://doi.org/10.1016/j.jbusres.2026.116486

DOI: 10.1016/j.jbusres.2026.116486

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