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The role of global marketing strategies on the international performance of SMEs: current state and future research agenda

Lookup NU author(s): Dr Rosie SadraeiORCiD

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This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).

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Author(s): Mmadubuko M, Sousa C, Sadraei R, Rüdiger Kaufmann H

Publication type: Article

Publication status: Published

Journal: International Marketing Review

Year: 2026

Volume: 43

Issue: 4

Pages: 921-950

Print publication date: 24/06/2026

Online publication date: 26/11/2025

Acceptance date: 20/10/2025

Date deposited: 04/09/2026

ISSN (print): 0265-1335

ISSN (electronic): 1758-6763

Publisher: Emerald Publishing Group

URL: https://doi.org/10.1108/IMR-04-2025-0173

DOI: 10.1108/IMR-04-2025-0173

ePrints DOI: 10.57711/ey1g-z433

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