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Lookup NU author(s): Professor D John Mangan
Full text for this publication is not currently held within this repository. Alternative links are provided below where available.
Author(s): Hannigan K, Mangan DJ
Publication type: Article
Publication status: Published
Journal: Irish Marketing Review
Year: 2001
Volume: 14
Issue: 1
Pages: 35-42
ISSN (print): 0790-7362
Publisher: Marketing Institute