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Lookup NU author(s): Professor D John Mangan, Professor James Cunningham
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Author(s): Mangan DJ, Cunningham J
Publication type: Article
Publication status: Published
Journal: Business Strategy Review
Year: 2000
Volume: 11
Issue: 3
Pages: 51-60
ISSN (print): 0955-6419
ISSN (electronic): 1467-8616
Publisher: Wiley-Blackwell Publishing Ltd.
URL: http://dx.doi.org/10.1111/1467-8616.00148
DOI: 10.1111/1467-8616.00148
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