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Lookup NU author(s): Dr Martin Harrop
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This chapter seeks to add more sophistication to the literature on political marketing by arguing that increasing reliance on campaign professionals in British election campaigns is not a unilinear process but is rather contingent on other variables, notably the personal support of the party leader and the electoral position of the party. The chapter draws its empirical base from the entire set of post-1945 British general elections.
Author(s): Harrop MW
Editor(s): Bartle J; Griffiths D
Publication type: Book Chapter
Publication status: Published
Book Title: Political Communications Transformed: From Morrison to Mandelson
Year: 2001
Pages: 53-74
Publisher: Palgrave
Place Published: London
Library holdings: Search Newcastle University Library for this item
ISBN: 0333776763
